Laurent Boussion has been promoted to be national sales director of Charmant France. He joined the company as regional sales director for the west of France in August 2006 following 10 years' experience in the food and tobacco industries. In his new role, Boussion is responsible for managing a sales team of 35 staff and for bringing innovative ideas and sales operations. He is being assisted by Olivier Lepeltier, who has been a regional director since 2005 and who has been in charge of half of the south of France since Jan. 1.