Legacie, the luxury house of B. Robinson, is now managing and distributing Pure Eyewear in the U.S. Ira Lerner, who founded Pure, is the president of the new Pure Eyewear Division of Legacie. Pure Eyewear is a technologically advanced product whereby wire is threaded through holes in the lenses to attach them to the earpieces, thus eliminating problematic hinges, screws or compression mounts.