Gentle Monster throws legal challenge at fast-growing K-eyewear challenger

Law legal_ekaterina-bolovtsova via Pexels

Gentle Monster is taking legal aim at Blue Elephant, another South Korean eyewear brand successfully surfing the “hallyu”, the global K-pop culture trend, albeit at much lower price points. IiCombined, the mother company of Gentle Monster, reportedly filed a criminal complaint against its competitor with South Korean authorities in December ...

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