Licefa plans to launch another private brand next year, to be presented at Opti in Munich or Mido in Milan. While Licefa concentrated previously almost entirely on licensed brands, the company is now following another strategy including the launch of nice collections of its own brand, which accounts already for 8 percent of Licefa's total sales. The company will be going through a restructuring process, as the owner will be retiring at the end of this year. Licefa is currently searching for new sales agents in France.