Luxottica Group is planning to launch a new Sunglass Hut retail concept in Australia in all of Myer's 65 department stores; the first 30 units are due to open by November. They will be shop-in-shops and will have the Sunglass Hut name. For the other 35 units, due to open over to the next few months, a broader concept not featuring the Sunglass Hut brand is being developed. They will sell Luxottica's luxury sunwear brands, some of which will be sold in the Myer stores for the first time. The agreement between Luxottica and Myer follows on successful trials of the Sunglass Hut concept in Myer stores in Sydney and on Australia's Gold Coast. It is pitched as a unique concept in Australia. Luxottica is involved in refurbishing each store to reflect the luxury element of its designer sunglasses and to align itself with Myer's broader fashion-focused offering.