Luxottica has launched a customizable collection of Prada eyewear called Prada Private. The sunglasses are available in black, white and tortoiseshell and have removable arms that can be personalized by inserting two letters or symbols in each arm. The sunglasses are sold for €310 a pair exclusively in Sunglass Hut stores in the U.S., and in Prada shops in Milan, Rome, Venice, London, Paris, New York, Las Vegas, Hawaii, Düsseldorf, Aoyama, Hong Kong and Shanghai.