Luxottica launched a new buying program at Optrafair in Birmingham called Luxboutique, exclusively for independent retailers. The program offers practitioners the opportunity to stock upto four of the manufacturer's “niche luxury” brands, namely Persol, Burberry, Miu Miu and Tiffany & Co., in a selection of frames that Luxottica has chosen for each brand as bestsellers, special edition pieces and the most commercial styles from new releases. Participants must agree to purchase a minimum of 40 frames from each collection to which they sign up, but they can exchange frames in the process. So far in 2013, 28 styles were delivered in April, and they will be followed by a further 12 models in September.

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