Luxottica has extended its automatic replenishment system, STARS, to cover about 10 percent of the group's wholesale business, and the company is targeting 20 percent coverage in three years' time. The company claims that the system can lift store sales by about 20 percent and cut inventories by a quarter.
Before 2014, the system was concentrated in Europe and did not involve the southern part of the continent. The group installed STARS in more than l,000 European stores last year, with about 800 doors in Italy alone. The program was introduced in 240 Asian stores in 2014 and it is due to be rolled out in a further 540 in 2015. STARS is also being introduced in Brazil, where Luxottica signed up a client with 900 locations earlier this month.
In North America, STARS was extended to over 750 stores, including 400 Michael Kors boutiques. From this year, Luxottica holds the license for Michael Kors eyewear.