Luxury Optical Holdings (LOH) has announced the acquisition of Robert Marc Eyewear and its wholesale and retail subsidiaries. Following the takeover, LOH will operate 58 retail stores throughout the U.S. and its brands will have distribution in more than 20 countries throughout the world. Robert Marc, who founded Robert Marc Eyewear and opened his first shop in 1981, will join LOH as chief creative officer. The terms of the deal were not disclosed.
Based in Las Vegas and owned by the investment firms aPriori Capital Partners and Goode Partners, LOH is a retailer of luxury eyewear with specialty boutiques in key markets across the U.S. Its retail concepts include Optica, Scene, Morgenthal Frederics, Devante and AuCourant, among others.
Robert Marc Eyewear is currently distributed in about 500 points of sale in more than 20 countries. It operates eight Robert Marc retail stores in New York City and is the exclusive North American distributor for Lunor, a German luxury eyewear brand. LOH said the addition of Robert Marc gives the group a dominant retail presence in New York City, a key luxury market, alongside LOH's existing Morgenthal Frederics and Leonard Opticians stores. The acquisition will also expand the group's reach into the branded global wholesale market. As for Robert Marc, LOH is expected to help the brand expand its retail relationships while strengthening its operational capabilities.
LOH will sell Robert Marc and Lunor products in most or all of its non-Morgenthal Frederics stores throughout the U.S., as reported by VMail, and it does not anticipate adding Morgenthal Frederics to Robert Marc stores' product assortment, or Robert Marc eyewear in Morgenthal Frederics stores, as it plans to protect the exclusivity of both brands in New York City. As soon as appropriate and prudent, LOH said it intends to leverage Robert Marc's wholesale infrastructure to sell the Morgenthal Frederics brand throughout the world.