Magma Italia has signed a licensing agreement with Tomasoni Topsail, the Italian company that markets the North Sails line of apparel, for the production and distribution of sports sunglasses under that brand name. Specialized sports eyewear, Magma already has the Blackflys, Tyr Sport and Quiksilver sports eyewear lines in its portfolio.
To help develop its potential in the sports eyewear sector, Magma recently acquired a larger Italian firm, Celes Optical, that will handle in the future product development and production for the whole group.
Prior to the takeover, Magma's turnover remained flat at around 6.2 million euros in 1999 and 2000. Celes Optical will add revenues of e10.3 million for this year.
Run by Andrea Pellizzari, Magma is the property of a veteran of the sporting goods industry, Oddone Vaccari. His family sold Nordica to Benetton Group several years ago at a high price, giving it the funds to set up Magma and to buy another Italian sports company, Dolomite.