Marc Le Bihan has inaugurated a new concept store in Paris, at 39 rue Etienne Marcel. In the new shop, located just a few steps from the optician's historic boutique in the first district, a 60-square-meter case displays the new trends and creations by hip designers. The store's décor swings between the 1970s and the industrial spirit. Founded in 1955, the firm has been developed since 2000 under the leadership of Marc's wife Danièle, so as to turn optical shops into real fashion boutiques.