Marchon Eyewear is entering the booming category by setting up a new Marchon3D business division, headed up by David Johnson, that aims to provide consumers with the best in 3D eyewear technology and design. For this purpose, it has agreed to buy the 3D assets of MicroVision Optical and struck a global licensing agreement with RealD, a leading provider of 3D technology for cinema, consumer electronics and professional applications.

Under the terms of the licensing agreement, Marchon3D will distribute RealD-compatible 3D glasses in cinemas, retail locations, e-commerce sites and through electronic equipment manufacturers worldwide. Marchon Eyewear will market designer 3D eyewear and prescription 3D lenses directly to eye care professionals.

Marchon3D eyewear features various patent-pending circular polarized 3D lens technologies with unique curved-lens designs. The lenses are inserted into premium-style frames and can be worn not only in RealD-enabled theaters, but also with compatible passive-system 3D televisions, laptops and monitors. The lenses block 100 percent of UVA and UVB rays and can be used as sunglasses.