Marchon Eyewear has a new licensing deal to manufacture and distribute eyewear under the G-Star brand. G-Star Raw started out as a denim brand, emphasizing its use of raw denim, but has since branched out to other apparel, footwear and accessories. Its first eyewear collection will be available starting in October. The G-Star brand has 6,500 points of sale in 68 countries.

Topics