Marchon Eyewear has announced an exclusive global, multi-year license for sun and prescription frames under the MCM brand name. It marks the debut in eyewear for MCM, a brand of luggage, business bags, backpacks, handbags and small leathergoods that stands for Modern Creation München. The collaboration is starting with a capsule collection of sunglasses, made by Marchon in Italy, that will be sold exclusively at MCM's boutiques around the world. The distribution will be subsequently widened to select optical stores, department and specialty stores, first in Asia in September and then in the rest of the world next January. MCM, which was founded in Munich in the 1970s, has boutiques in major cities throughout the world including Munich itself, Berlin, Zurich, Paris, London, New York, Hong Kong, Beijing, Shanghai, Tokyo and Seoul. The brand is also distributed in other markets including the U.S., the U.K., Germany, France, Italy, the U.A.E. and Russia.

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