Marchon Eyewear has filled its new position of vice president, global house brands, with Micha Siebenhandl. In this role he will oversee the company's house brands, which include Marchon, Flexon, AutoFlex, Tres Jolie, Disney, X Games and Disney Princess. He will report directly to Mark Ginsberg, senior vice president, global marketing, and tangentially to Claudio Gottardi, the company's chief executive and president. He has been with the company in Europe since 1997, mostly in executive positions in Germany and Austria. He will be moving to the U.S. to work in Marchon's New York offices.