All Marchon Eyewear articles
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News briefs
VSP Vision announces management changes in supply chain team
VSP Vision has announced the appointment of Scott Hopeck to the new role of chief commercial officer. Prior to joining VSP, Hopeck has been a division president at iHeart Media, a U.S. group of radio networks, for almost twenty years. In his new position, he will lead VSP’s commercial strategy, ...
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News briefs
Marchon to distribute Linda Farrow in North America
Marchon Eyewear has announced the signature of a long-term distribution agreement with luxury eyewear brand Linda Farrow for North America, including Canada and the Cayman Islands. Linda Farrow’s sun and optical frames are designed at its headquarters in London and produced in Japan. The brand operates its own stores in ...
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News briefs
Marchon wins Mido’s green stand award
Marchon Eyewear won the Stand Up for Green Award at MIDO earlier this month, an award launched by the Milan trade show in 2022 to recognize its exhibitors’ commitment to sustainability in the designing and building of their stand. Marchon’s booth key sustainable features include the storage of reusable parts, ...
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News briefs
Management reshuffle at Marchon
Marchon Eyewear has promoted Gabriele Bonapersona and Gabriele Cappelli to the positions of chief brand officer and chief product officer respectively, taking over roles previously assumed by Thomas Burkhardt who became the group’s president earlier this year. Bonapersona has over 15 years of experience in the eyewear sector, includling the ...
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News briefs
Marchon secures Paul Smith license
Marchon Eyewear has reached an exclusive, long-term global licensing deal with Paul Smith, the independent design company in the U.K., for which it has been serving as North American distributor. Coming into force in January 2023, the deal will cover design, manufacture and global distribution. According to Marchon, “customers can ...
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News briefs
Marchon’s Dragon partners with Plastic Bank
Dragon, the in-house sports brand of Marchon Eyewear, has signed a global partnership with Plastic Bank, a social enterprise focused on stopping more plastic to reach the oceans by collecting it within 50 kilometers of coastlines and waterways. Plastic Bank says it has stopped 60 million kilos of plastic to ...
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News briefsMarchon's new president promoted from within
VSP Vision has promoted Thomas Burkhardt from chief marketing officer and senior vice president of global brands, marketing and design at Marchon to Marchon’s president. He will be reporting to VSP’s chief operating officer, Earnie Franklin. Burkhardt is succeeding Nicola Zotta, president since 2016. This is the same year Marchon ...
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News briefs
Marchon renews with Nike, signs with Shinola
Marchon Eyewear has signed two licensing deals. First, as Vision Monday reports, the VSP Vision-owned manufacturer and distributor has renewed its multi-year global deal with Nike to design, develop, produce and distribute ophthalmic eyewear and sunglasses under the Nike Vision brand. The original deal dates to 1999, and Marchon has ...
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News briefs
Altair Eyewear to support clean-ups in the U.S.
Altair Eyewear – a division of Marchon Eyewear, itself a division of VSP Global – has established a partnership with the non-profit Keep America Beautiful (KAB) to support the Great American Cleanup, which consists of some 15,000 events attended every spring by some half-million volunteers. Altair’s donation will provide litter ...
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News briefs
Marchon and Calvin Klein celebrate 30 years with a capsule
Marchon Eyewear and Calvin Klein are celebrating the 30th anniversary of their licensing deal with a capsule collection and dedicated marketing campaign. Consisting of five eyeglass and four sunglass models, the capsule will pay homage to the original collection’s spare and modern aesthetic. All models will be unisex, made of ...
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News briefs
Dragon Eyewear introduces women’s collection
The Californian brand Dragon Eyewear is releasing its first sunglass collection for women. According to Susan Moniello – vice president of design and product development at Marchon Eyewear, which produces the brand – this is a natural next step after the release in September of a stand-alone ...
