Marchon has promoted Micha Siebenhandl as regional business director, responsible for Germany, Austria, the UK, Ireland and Spain. Paolo Minardi, country manager for Spain, will now report to him instead of Andy Skidmore, who remains as European manager. Siebenhandl, who has been with Marchon for 11 years, was previously country manager for Germany and Austria, but he became responsible for the UK as well at the end of 2006. He will continue to work with Stefan Muckenfuss, commercial director for Germany and Austria, and with Sarah Williams, commercial director for the UK and Ireland. The new structure is meant to simplify processes and to better react to market demand following the introduction of more technical products and the addition of new designer brands such as Emilio Pucci, Karl Lagerfeld and Jil Sander.