Marcolin announced today that it has taken over the Max & Co license from Safilo for a five-year period starting in 2020. The news came after Safilo announced that it has renewed its license agreement for the Boss and Hugo licenses with Hugo Boss until Dec. 31, 2025. The contract with the German fashion house is an early renewal of licenses that were scheduled to expire at the end of 2020. The licenses are estimated to represent a “high single-digit” percentage of Safilo's sales, which amounted to €495.9 million in the first half of 2019. The announcement of their renewal gave a kick to Safilo's stock market price.

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