Mark'ennovy has appointed Gary Daniels as its new sales director for the U.K. and Ireland. Daniels brings to the post several years of experience in the contact lens industry and global companies such as Procter & Gamble and Mars. He will be responsible for driving the growth strategy of the mark'ennovy range of contact lenses. Mark'ennovy specializes in individually manufactured toric and multifocal contact lenses in a broad range of materials. The company has direct presence in the U.K., Spain, France, Germany, Italy, and the Netherlands, and its sales structure extends to customers in 37 different countries around the globe. The company sells its lenses exclusively through eye care professionals.