Sports eyewear panorama: RX and tech as the new growth drivers

Oakley Meta Vanguard - Garmin Cycling[53]

While the conventional sunglasses market is still struggling to recover its pre-Covid volumes, the sports eyewear segment is showing outstanding health, with annual growth exceeding 10 percent. Once considered a purely technical niche, this market has evolved into a major macro-economic battlefield where two distribution models clash: the high volume ...

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