Maui Jim has announced a new global three-year partnership with the ATP (Association of Tennis Professionals). As part of the deal, the Hawaiian brand of polarized sunglasses becomes the Official Eyewear of the ATP World Tour as well as the supply eyewear to the season-ending Barclays ATP World Tour finals at the O2 arena in London. Of the 62 tournaments of the ATP World Tour, 46 are played outdoors. Maui Jim said it believes the agreement will enable the brand to further engage with tennis fans around the world through global marketing rights across traditional and digital platforms. Maui Jim brand ambassadors include various sporting champions from around the globe, among whom are the tennis players David Ferrer, Martina Hingis, Benoît Paire, and Philipp Kohlschreiber.

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