All Maui Jim articles – Page 2
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News briefsZeal Optics plants trees for every eyewear product sold
U.S. eyewear brand Zeal Optics celebrates its fifth annual “Buy A Zeal, Plant A Tree” campaign, applicable site-wide on zealoptics.com and throughout more than 1,000 retailers globally. In partnership with the National Forest Foundation (NFF) and 1% For The Planet, the brand will plant a tree for every sunglass, goggle ...
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News briefs
Maui Jim wins a Travel Retail Award for sunglasses
Maui Jim has won the Travel Retail Award in the Sunglasses/Eyewear category for its Hikina sunglasses, whose scratch-resistant MauiPure LT lenses are, according to Maui’s press release, “27 percent thinner” – presumably than standard sunglass lenses. This is the third edition of the awards, which are organized by TRBusiness, a ...
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News briefs
Maui Jim launches Nominate a Hero program
Maui Jim has launched Nominate a Hero, to celebrate people who are are “bringing positivity” to their community during the Covid-19 pandemic. Each day, during the month of May, the Hawaiian brand will give a pair of sunglasses to a selected hero.
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News briefs
Maui Jim makes management changes
Maui Jim, the big American sunglass specialist, began selling optical eyewear in 2018 and has reportedly enjoyed significant sales growth in the segment. It plans this year to expand its optical collection by 30 items and to enter three new markets – Italy, Greece and Belgium. To raise awareness of ...
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