Melanie Binder has replaced Claudia Weidner as manager of the Opti trade show in Munich at GHM, the association that owns the fair. The organizers of the show have decided to raise the number of Opti Boxes from eight to ten to give a place at an affordable price to a greater number of foreign newcomers from the frames industry at the next edition on Jan. 10-12. They can be booked by new businesses founded on or after Jan. 1, 2011. Established companies that are launching new and innovative labels on a global scale can also apply for an Opti Box in addition to their main stand.