Micha S. Siebenhandl, former vice president and general manager of Rodenstock and vice president for global collections at Marchon Eyewear in New York, has founded 7Trade, which will act as an exclusive distributor for international eyewear brands Germany, Austria and Switzerland. It will also market three private brands of sunglasses, corrective frames and reading glasses. On Dec. 3, 7Trade announced its cooperation with Kirk Originals for exclusive distribution of its products in Germany, Austria and Switzerland. On Dec. 16, it reported an exclusive distribution agreement for the same countries with Booth & Bruce. The collections of these brands will be presented at the Opti show in Munich in January.