Mido confirmed once again that it's still the number one show for the international eyewear industry, with 1,265 exhibitors and some 40,000 visitors at its last session earlier this month. Visitors from outside Italy grew by 15.5 percent as compared to last year, reaching almost half of total attendance, which was up 8 percent. The number of Italian visitors had declined in 2000, but this year it grew again, by 1.6 percent. There were also 10.67 percent more exhibitors than in 2000, and 60 percent of them came from outside Italy. The organizers had set a target of 1,400 exhibitors, but they didn't attain it because of lack of sufficient space, particularly in the collective exhibitions. Niche marketing was a strong focus, with the result that even some of the smaller firms did some good business.

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