The organizers of Mido are happy with attendance figures as they remained largely stable as compared to last year with 42,000 visitors to the Milan show, which celebrated its 40th anniversary last week. There was a 5.5 percent increase in visitors from outside Italy. On the first day, Friday, attendance peaked, jumping by 27.5 percent as compared to one year ago, perhaps because the show was cut to three days, compared with its usual four, and because it coincided with the last day of Micam, the large shoe show on the same fairgrounds.
A total of 1,100 exhibitors showed again at the fair, roughly in line with one year ago, filling five pavilions and representing 44 countries. It covered 41,000 square meters, about 12 percent less than in 2009 The number of halls was reduced by one as some large Italian companies cut back their presence. Luxottica reduced the size of its stand from 2,000 to 400 m², while Safilo had only small individual stands for Carrera and Smith.
Nevertheless, the business climate was extremely positive as opticians and distributors have started ordering more than one year ago, signaling an end to the financial and economic crisis of the last couple of years. One company in the designer section said it had registered double the order volume as one year ago.
One innovation of this year's exhibition was Mido TV, an online broadcast that allowed the public at large to virtually attend it.
Next year's Mido show will be held from March 4 to 6. The next edition will also be spread over three days but the organizers do not rule out that the duration may again be extended in the future. Mido and Anfao, the Italian optical industry association, continue to collaborate in the Italian Vision Business Forum in Rome, whose dates are being moved this year from September to June 18-21.