Mister Optik, an Italian low-price eyewear chain that was spun off from Lodi Optik after it was acquired by Salmoiraghi & Vigano, is continuing its discount campaign. New outlets have been opened at Cosenza in Calabria and Massa in Tuscany, with the slogan ?50% off everything.? New openings are scheduled all over Italy. Some of its existing stores will be revamped or moved to larger and more impressive premises.