Mister Spex, Germany's biggest online eyewear retailer, opened its sixth brick-and-mortar store in Germany. It is located in the Ruhrpark shopping center in Bochum. Mister Spex already has physical stores in Bremen, Dortmund and Oberhausen, plus two in Berlin, where the company has its headquarters. The interior of the new store has the same design as Mister Spex' innovative first store in the Alexa shopping center, for which the company obtained the Red Dot Design Award six months after its opening. Dan Pearlman, the creative agency for brand architecture, was responsible for the architectural design of all six stores. Most recently, Mister Spex won another award, the POPAI award for point of purchase advertising, in the category of visual merchandising, retail design, shop-in-shop systems and flagship stores. 

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