Mister Spex is probably the largest German virtual store for eyewear. With sales of €4.5 million in 2009, it ranked No. 1 in the category and No. 99 among all kinds of internet retailers in Germany in a list put out by iBusiness.de. It is targeting a turnover of more than €10 million for 2010. More than 150,000 customers have bought products from this virtual store since it went online in April 2008.
Two more investment funds, DN Capital and Xange, have now become shareholders of Mister Spex, raising its equity by more than €7 million. Four other investment funds have decided to participate in the equity increase, which is primarily intended to boost marketing activities in Germany and to enter new markets, after a successful entry into the French market last May.