Mister Spex, the leading German online retailer, increased sales by more than 50 percent from €17 million in 2011 to €26 million in 2012. While Mister Spex recorded 300,000 clients at the end of 2011, the number of customers increased to 500,000 at the end of the last year. These scores were partly achieved through heavy investments in marketing.
The biggest sales increase ? a growth rate of 150 percent ? was recorded in corrective frames. According to a survey conducted by the ZVA, the German opticians' association, Mister Spex is among the 10 top-selling retailers in the German optical retail sector.
Mister Spex managed to increase the number of participating opticians from 35 in 2011 to 300 in 2012. They receive a payment for performed services and a share of the turnover, and are exclusive partners for a specific territory. Currently, sales made through these opticians account for 10 percent of Mister Spex' total sales.
Customers have ordered 10,000 eyesight tests over the company's website. Mister Spex plans to concentrate on its domestic market in 2013 and to increase the number of participating opticians in Germany to 400.
With regard to its international development, Mister Spex aims to concentrate on France, Spain and Sweden in 2013, further expanding its existing online stores in those countries.