More than 100 firms from different countries have agreed to participate in the DaTE (sic), the designer eyewear fair that will be held at The Mall of Porta Nuova in Milan on Oct. 1-3. They have been allocated to three different areas: Millennials for youth-oriented styles, Icons for well-established brands and Luxury for high-end pieces. Entrance will be free. Last year, more than 1,700 visitors attended the show, which featured more than 90 exhibitors.