All Morel articles
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News briefs
Morel opens three new international branches
MOREL has announced the opening of three new international subsidiaries in Turkey, Croatia and Australia. Located in Melbourne, the latter will service the Australian and New Zealand markets and operate with a dedicated logistics center. In recent years, the French eyewear company has been progressively switching to a direct distribution ...
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News briefs
Morel enters Finland with distributor partnership
French eyewear company MOREL has announced that it was entering Finland through a distribution partnership with Neonsun Oy, a company with more than 20 years of presence in this market. Other brands in Neonsun’s portfolio include: Bollé, Cébé, Serengeti, Spy +, Booth & Bruce and Monoqool.
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News briefs
Morel Eyewear appoints new U.S. sales director
Morel Eyewear has appointed Zachary Milan as its new sales director for the U.S, a key export market for the French company since it opened a local subsidiary thirty years ago. Milan has over twenty years of sales experience with lens and eyewear companies including Younger Optics, Shamir, Europa Eyewear ...
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Article
Morel puts focus on direct distribution, brand heritage and CSR
In an interview with Eyewear Intelligence, Amélie Morel, communication director of Morel Lunettes, explained how the family-owned company has taken advantage of the Covid-19 pandemic to accelerate the transformation of its international business, and has reinforced its focus on the brand’s heritage as well as its CSR commitments. A member ...
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News briefs
Morel partners with architect Jean Nouvel
Morel , the French eyewear company, has partnered with the French architect Jean Nouve l, famous for the contemporary creations like the Agbar tower in Barcelona, the Cartier foundation in Paris, the New National Museum of Qatar and others. The capsule collection was first presented at the Silmo Hors les ...
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News briefs
Morel raises funds for local hospital
Morel is raising funds to help the hospital Léon Bérard in its home town of Morbier, in the French Jura region. The money will be used to buy medical equipment. The French eyewear manufacturer is also donating portable computers to elementary schools in the towns of Les ...