Moritz Maier has been appointed as head of marketing at Alpina Sports, the German specialist in winter sports helmets and eyewear. Maier was previously at Head Sportswear, where he spent three years as international marketing manager, after six years in multimedia management and key account marketing at Mammut Sports Group. Maier started at Alpina from the beginning of September, taking charge of all marketing activities. He took over from Julia Bauer, who left the company and joined Messe München in July.