The Italian fashion house has picked Allison, a fast-growing Italian producer, to replace Luxottica, the sector's leader, as its eyewear partner. The parties signed a 5-year renewable contract and the first collection, to be presented in August, will consist of 25 sunglasses and 25 optical frames. Ten new styles will subsequently be added to each collection.

The Moschino license had expired last year for Luxottica, which preferred not to renew it and focus on other brands. The Moschino deal comes hot on the heels of Allison's exclusive license contract signed in December with the Benetton group to design, produce and distribute worldwide until 2013 prescription and sun glasses for the United Colors of Benetton and Sisley brands.

Meanwhile, Allison has appointed Pierluigi Marinelli as the new executive vice president of Allison USA, based in Miami. He has been with Allison for several years and was previously managing director of Allison UK.

Born in Italy, Marinelli grew up in the optical business and worked in a store owned by his family for over 150 years. He graduated in Florence before moving to England. There he contributed to the start-up and the development of Allison's UK subsidiary.

To run the UK, Allison has hired Les Johnson, a 48-year-old manager who has been in charge of the British market for Polaroid. He has also been sales manager at Zeiss and Nikon, and he knows the local retail players well.