Mykita opened its second store in Switzerland in December in Zermatt. The store has a focus on Mykita's Mylon collection. A franchise partner, who also partly owns and runs the German brand's store in Zürich, will manage the unit in Zermatt. Mykita already has stores in Berlin, Vienna, Paris, Tokyo and Monterrey, Mexico. The company now has a total of nine mono-brand stores around the world, including New York and Cartagena, Colombia. Further store openings are planned for 2014, but the locations have not been announced yet.

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