Mykita says it will open its first Scandinavian store on a franchise basis in Copenhagen in July, although the official opening will take place at the beginning of September. The franchise partner is one of the German eyewear manufacturer's best clients in the region.
Another store, owned and managed by Mykita, will be opened in downtown Los Angeles in September. It will be Mykita's third store in the U.S.. The company already has shops in New York and Washington, D.C. The company also has its own stores in Berlin, Paris, Vienna, Zermatt, Zurich, Monterey, Cartagena and Tokyo. It began offering sunglasses on the internet in the U.S. at the end of January.
September should also mark the delayed start of the pilot phase for Mykita's customization system, called MVO, which combines three digital technologies: 3D scanning, parametric design and additive manufacturing. It will be introduced first in Mykita's own stores in Berlin and New York, followed by the Mykita stores in L.A. and Zurich and selected Mykita retail clients in Hong Kong, Munich and the U.S.
The final roll-out of MVO is set to start in April 2017, involving the company's stores and selected opticians.
As previously reported (EWI Vol. 16 N° 14 of Oct. 26, 2015), Mykita is using 3D scanning and data collection technology developed by Volumental, a Swedish company, to produce customized Mykita frames in Mylon, the company's proprietary polyamide. Customized sunglasses and corrective frames will also be offered in metal at a later stage. The glasses will be featuring the name of the person inside one of the temples.