Safilo has promoted Lukasz Karpinski, 38, to country manager for Italy. He will report directly to the company's chief executive Angelo Trocchia and replaces Filippo Pustetto, who has moved to Pramaor, known for the high-end titanium-frame brand Blackfin.
Born in Warsaw, Karpinski has been living in Italy since the age of five. He joined Safilo in February 2014, starting as area manager for travel retail in Europe, the Middle East and Africa (EMEA). After a couple of years, he became global key account manager for retail and worked his way up to associate director for global retail in EMEA and the Americas and GrandVision accounts in the Americas and finally to key accounts and business development director for Italy. Prior to Safilo, Karpinski worked for Indesit, the big Italian household appliance manufacturer, and the international brewer SABMiller.
Pustetto became global sales director at Pramaor on July 8, taking the place of Mario Vici and reporting directly to the company's CEO, Nicola Del Din. His duties are to develop and manage a sales force of 30 direct sales agents and 25 distributors in 35 countries.
Pustetto, 44, spent 17 years at Safilo, joining the company in May 2002 as export area manager for Eastern Europe and Turkey. He then became area manager and key account manager for Safilo Spain before being promoted to commercial director for the country. Pustetto moved on to become global commercial strategy and planning manager for the house brands Polaroid and Carrera. He then held a similar position for the group's key Dior license. He finally became country manager for Italy in May 2017.
Pramaor was founded in 1971 by Maria Pramaor, one of Luxottica's first employees, as a contractor for titanium eyewear. Her husband, Primo Del Din, joined the company in 1985. In 1998, their son Nicola Del Din, then only 23, became fully involved in managing the company after his father passed away.
In 2006, Pramaor ran into financial difficulties due to competition from Asian manufacturers and joined forces with Giancarlo Recchia, a businessman who is currently the company's chief financial officer. In 2008, the company launched the Blackfin brand with a small collection at the Mido trade show.
Over the past couple of years, Pramaor has reinforced its management team. In 2017, it hired Ivo Benvegnù as chief operating officer and last year it brought on board Simone Favero as marketing manager.
Pramaor posted sales of about €11 million last year, up by 8 percent from the previous year. They were wholly generated by the Blackfin brand, which has an average retail price of €315. Its main markets are Germany, Italy and the U.S. The company aims to achieve revenues of €15-17 million in 2022.