Under a new licensing agreement, Marchon will manufacture and distribute sun and ophthalmic eyewear for Chloé, one of the luxury fashion brands of the Richemont group. The first products from the new partnership will hit Chloé boutiques and department, specialty and optical stores in September.
Marchon takes over the license from L'Amy Group, which will continue to service its Chloé customers through Dec. 31 to make sure the transition goes smoothly. For its part, TWC-L'Amy and its U.S. subsidiary have picked several new licenses with Bally, Lolita Lempicka and Nicole Miller.
Bally is a leading Swiss brand of shoes, leathergoods and accessories, taken over a few years ago by the Labelux Group, which had its 160th anniversary last year. It has many stores around the world, but it did not have a line of eyewear until now. TWC-L'Amy will develop and distribute prescription and sun eyewear under the Bally brand name. The products will make their first appearance at Silmo in October, and be available worldwide by the end of the year.
Meanwhile, using the synergies within the group, TWC-L'Amy has signed a master licensing agreement for eyewear as well as timepieces, jewelry and leathergoods with a French fashion designer, Josiane Pividal, whose clothes carry the Lolita Lempicka brand name. The agreement runs for six years and covers the whole world. The first collections will come out in 2013.
And in the U.S., Nicole Miller, a fashion house in New York, has signed a global licensing deal for ophthalmic frames, sunglasses and readers with L'Amy America, taking over from Signature Eyewear. L'Amy's line will be previewed at the next Mido and Vision Expo East fairs. It will be distributed from next April.