Silhouette International Schmied, the Austrian manufacturer of ophthalmic lenses, corrective frames and sunglasses, has announced a change in the structure of its executive board, making two new key appointments.

From Nov. 1, Reinhard Mahr takes over the position of chief financial officer. Mahr has 30 years of management experience in national and international settings. Christian Ender was appointed for the position as chief sales officer on Oct. 1, responsible for Silhouette's global sales. The 43-year-old previously worked for Bogner, the premium sporting goods brands from Munich, where he was responsible for sales of all of the company's brands and licenses.

At the same time, Michael Schmied, the son of Arnold Schmied, will join the executive board as chief marketing officer, effective from Nov. 1, responsible for the Silhouette brand, as well as for design and public relations. Silhouette announced in June that it will come out with its own line of premium sports eyewear, starting in the autumn of 2019. Evidently, Silhouette is focusing more and more on its own brands, including its more creative Neubau line.

Thomas Windischbauer, who joined Silhouette in September 2013 as chief operating officer, remains on the executive board as the member responsible for production, research and development as well as quality management.

As previously reported, Jan Rosenberg informed the supervisory board of Silhouette in June of last year that he was leaving as the Austrian company's chief executive for personal reasons. As a result, Arnold Schmied stepped out of the supervisory board to serve again as CEO of the company owned by his family, joining two other members of the executive board, Windischbauer and Andreas Meier, until a successor has been identified.

Rosenberg had been running Silhouette since the spring of 2014, replacing Daniel Rogger, who had joined Windischbauer on the executive board in December 2013. The two managers had taken the places of Arnold Schmied and his brother Klaus, who had been running the company in various positions for 15 years, with Arnold taking care lately of product development, brand management, sales and human resources. They both moved at that point to the supervisory board.