Vista Outdoor, whose holdings including Bushnell and its eyewear brands, Bollé, Cébé and Serengeti, has announced a new segmentation of its recently enlarged brand portfolio, appointing new managers to run its different operations. Kelly Grindle, who remains as president of Outdoor Products, will oversee three new market areas: Outdoor Recreation, Sport Protection and Hunting & Shooting Accessories.
The reorganization has led to departure of a French manager, Olivier Ciaravino, who had been running Vista's former Eyewear & Protection unit as well as its European operations. His responsibilities are being split between managers in the U.S. and Europe.
The eyewear business is now part of Vista' Sport Protection segment, which also comprises sports helmets and other products sold under the Bollé, Giro, Bell/Blackburn/C-Preme and Bell Powersports. The unit will be run by a vice president of Vista Outdoor, Greg Shapleigh, who formerly acted as vice president for Giro, Bollé and Cébé.
Another segment of the group, Outdoor Recreation, will comprise Camelbak and Jimmy Stykes along with the cycling brands recently acquired by the group, including Bell and Blackburn. Jessica Klodnicki, the former general manager of the cycling brands, will act as vice president for the whole Outdoor Recreation segment.
A new vice president in charge of Hunting & Shooting Accessories will be named shorty. Presumably, that unit will also include the hunting and shooting products of Bushnell.
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