New York. The collection, which comprises 8 styles in 3 colors and 3 sizes, will be available in the USA as well as in the UK, Australia and several Latin American markets where the CoverGirl brand is well-known. In the USA, about half of teenage girls wear Procter & Gamble's CoverGirl line of cosmetics and foundations, and they go back to the line after they have kids. Marine's line, which is color coordinated with Procter & Gamble's line, will benefit from advertising expenditures of about $9 million a year on the brand.