News briefs - Marketing – Page 10
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News briefs
Spy has launched a revamped version of its website for...
Spy has launched a revamped version of its website for its sunglasses, eyeglasses and goggles. It is particularly designed to provide users of smartphones and tablets to gather all the technical information about the products before visiting a store. The website was developed by John Gilson, the American company's recently ...
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News briefs
Julbo is partnering with local sporting goods stores across France...
Julbo is partnering with local sporting goods stores across France for Women's Vision, a tour which will offer around 30 women the possibility to run with a coach while testing the brand s eyewear. The participants will be accompanied by Nolwenn Faivre, a running coach who was born in France's ...
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News briefs
Bolon, the Chinese eyewear brand acquired by Essilor in 2013...
Bolon, the Chinese eyewear brand acquired by Essilor in 2013 that is a market leader in Asia, is enlarging its footprint outside the region with an international launch in Europe and the U.S.. The brand exhibited for the first time with its own stand at the last editions of the ...
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News briefs
Zeiss presented glasses for people using contact lenses at the...
Zeiss presented glasses for people using contact lenses at the Opti show in Munich last month. Its new “EnergizeMe” line of glasses was tested by 2,400 contact lens wearers and 40 opticians in Germany, Italy, Switzerland and the U.S. Zeiss developed a new glass design that was presented for the ...
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News briefs
Essilor will launch a new line Varilux progressive lenses in...
Essilor will launch a new line Varilux progressive lenses in Europe in April, called Varilux S, providing improved near distance vision for fast-paced users who look frequently at smartphones and other digital devices. The line will be gradually rolled out in the rest of the world until the end of ...
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News briefs
Luxottica has extended its collaboration with Ferrari. Besides renewing its...
Luxottica has extended its collaboration with Ferrari. Besides renewing its sponsorship of two Formula One single-seaters by Ray-Ban, it has signed a multi-year licensing contract for a range of eyewear that will be co-branded by Ferrari and Ray-Ban.
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News briefs
Lonchamp, the French family-owned luxury brand of leather handbags, luggage,...
Lonchamp, the French family-owned luxury brand of leather handbags, luggage, shoes and accessories, has signed a licensing agreement with Marchon for the production and distribution of Lonchamp Eyewear. The line will be very French in terms of styling. The first range of women's optical frames and sunglasses will be developed ...
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News briefs
Grosfilley Lunettes has announced a global five-year license with Zilli,...
Grosfilley Lunettes has announced a global five-year license with Zilli, a French family-owned brand of luxury menswear, for the development, manufacture and distribution of a new range of men's optical glasses and sunglasses under the label. The first collection will be presented at the Mido show in Milan starting tomorrow. ...
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News briefs
L'Amy America has signed a license agreement with the Condé...
L'Amy America has signed a license agreement with the Condé Nast publishing company to create and market optical glasses and sunglasses for women under the Glamour Editor's Pick label brand in North America. Glamour is a famous American fashion magazine that boasts 10 million readers of its paper edition and ...
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News briefs
Luxexcel has announced that its 3D-printed ophthalmic lenses have achieved...
Luxexcel has announced that its 3D-printed ophthalmic lenses have achieved the required ISO quality level. The company has developed an industrial 3D printing platform to print specialty lenses such as monofocals, bifocals, trifocals, with cylinders and prisms. The testing on ISO quality level opens up business opportunities for ophthalmic laboratories ...
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News briefs
Rodenstock signed the extension of its licensing deal for Porsche...
Rodenstock signed the extension of its licensing deal for Porsche Design eyewear for a further ten years, until 2027, at the Opti trade show in Munich on Jan. 28. Rodenstock has had the Porsche Design license already for 15 years. The line is experiencing a particularly positive development of its ...
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News briefs
Vilebrequin is returning to the eyewear market with a new...
Vilebrequin is returning to the eyewear market with a new product range for spring/summer 2017. The eyewear collection of the French beachwear label features 22 models, plus one for children, all of which are created under licence by Sunshade, an Australian manufacturer. It will be in charge of design, production ...
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News briefs
Dolpi is introducing “Tiziano – 500 years of history to...
Dolpi is introducing “Tiziano – 500 years of history to wear,” a limited edition of glasses dedicated to the Italian painter. Titian was born in the 15th century in the Cadore area of the Dolomite region, where Dolpi is headquartered. The frames are crafted with wood from the “Beech of ...
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News briefs
Götti launched its first collection of rimless frames at the...
Götti launched its first collection of rimless frames at the Opti 2017 show in Munich in January. The lenses are attached without screws, glue or soldering being involved. The frames are simply put together by a patent-pending system. The glasses are made of stainless steel and priced at €136 a ...
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News briefs
Nidek, the Japanese manufacturer of ophthalmic, optometric and lens edging...
Nidek, the Japanese manufacturer of ophthalmic, optometric and lens edging equipment, will present for the first time at Mido its new OPD-Scan III VS, launched earlier this year. The new equipment provides detailed measurement data on corneal shape and refractive error in order to clarify the causes of vision problems. ...
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News briefs
Snap, the American image messaging service and mobile application formerly...
Snap, the American image messaging service and mobile application formerly called Snapchat, has put its Spectacles glasses for sale on its website. The Spectacles had first been launched at the end of last year with a very selective distribution campaign in order to create a marketing buzz around the product. ...
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News briefs
PogoTec is launching the world's smallest attachable eyewear camera. PogoCam's...
PogoTec is launching the world's smallest attachable eyewear camera. PogoCam's size is 1.1cm x 1.3cm x 4.3cm. The new device will make its official debut on March 30 at the International Vision Expo East Conference in New York City. The camera can be attached to the arm of the frames ...
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News briefs
Smith Optics says it has retained Carlos Sainz, the 22-year-old...
Smith Optics says it has retained Carlos Sainz, the 22-year-old Spanish Formula One driver, as the face of the brand, partly because he practices cycling and water and winter sports in his spare time. Also Gus Kensworthy, the Olympic medalist freestyle skier, will endorse the brand of sunglasses and goggles, ...
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News briefs
Safilo has partnered with Interaxon, a Canadian technology company best...
Safilo has partnered with Interaxon, a Canadian technology company best known for its Muse headband, which provides users with live feedback on their brain activity during meditation. This move marks the entry of Safilo in the wearable technologies' sector, which it is doing under the Safilox name. First presented at ...
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News briefs
Rossignol has put on the back-burner its previous project to...
Rossignol has put on the back-burner its previous project to come out with a line of lifestyle-oriented sunglasses under its own name following a French court's decision to liquidate the assets of its prospective licensee, Logo Eyewear, after its failure to lure a new investor. Logo went bankrupt in May ...
