News briefs - Marketing – Page 2
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News briefsBlackfin expands Black Shelter factory tour program
As part of its 50th anniversary celebrations, Italian eyewear brand Blackfin is expanding its Black Shelter factory tour program, which was launched last year. The company said that over 350 international opticians from key European markets will visit its sustainable and futuristic-looking facility, which also serves as its headquarters, in ...
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News briefs
CVI launches new lens-fitting platform for ECPs in Europe
CooperVision has announced that it has launched Visavy, its new digital fitting tool, in the Benelux and Nordic countries. The web-based fitting software is said to enhance the former platform, MyProcornea, by the introduction of new tools to assist eyecare professionnals (ECPs) in the design and selection of CVI’s scleral, ...
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News briefs
HOYA Vision Care launches myopia education website
HOYA Vision Care launched at the end of April a new myopia education online platform for ophthalmologists and optometrists worldwide. The website aims to provide continuing education and share the latest developments in myopia management, including evidence-based research, insights and knowledge from various sources, including experts from the World Society ...
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News briefsA German contact-lens portal
The Spectaris Contact Lens Circle and an industry initiative called Kuratorium Gutes Sehen (KGS) have set up an internet portal to persuade wearers of glasses to try contact lenses. The German website (kontaktlinseninfo.de) is described as comprehensive and neutral with respect to brands and manufacturers. It reviews the full range ...
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News briefsMister Spex wins “Store of the Year” award
Source: Mister Spex Mister Spex’s flagship store in Cologne has been named “Store of the Year” by the German Retail Association (Handelsverband Deutschland e.V., or HDE). The two-floor, 400-sqm shop opened in December and was designed by the dan pearlman Group – designer also of the first ...
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News briefsFrench eyewear companies open their doors to ECPs
LEOO, the association of French optical products manufacturers, is launching “Manufacture Tours,” a one-day event on June 5 where 30 companies in the sector will offer guided tours of their facilities to eyecare professionals (ECPs) in different regions. The operation aims to showcase French know-how in the production of lenses ...
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News briefs
Thélios and Vogue Business partner for series of luxury eyewear talks
Thélios has announced the launch of an international series of industry talks in partnership with Vogue Business, a B2B digital information service and a sister publication of Vogue fashion magazine. Dubbed Vogue Business x Thélios Talks: Framing the future of luxury eyewear, the talks will be held during the Thélios ...
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News briefsNew online course for myopia treatment focuses on eyeglasses
Myopia Profile, an Australian “information center” for professionals in clinical myopia management, has released an online course detailing the latest in lens design and advise on the prescriptions for children. Called Myopia Management with Spectacles, the two-hour course is interactive and covers all aspects of prescription, “from first corrections in ...
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News briefsNew release to Kering Eyewear art collaborative project
Kering Eyewear is releasing the second delivery of its “Kering Eyewear Through Their Eyes”, a two-year collaborative project in which international artists “interpret the company’s DNA”. The new release consists of a collaboration with Greg Guillemin, also known as “Léon”, a Paris-based artist influenced by pop culture. Zero to Hero, ...
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News briefsOrtho-k preferred myopia management method, study says
A recent study funded by the U.S. National Institutes of Health and CooperVision Specialty Eyecare suggests that orthokeratology (ortho-k) is, as Cooper’s press release puts it, the “preferred method of myopia management in physically active children and adults.” “Patient and Parent Perceptions of Myopia Modalities” (by L.J. Lattery, C. Chao, ...
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News briefsEssilux and Ferrari stay together
EssilorLuxottica has extended the partnership it established in 2016 with Ferrari. The new multi-year agreement will be taking effect on Jan. 1. Essilux will continue to design, produce and market eyewear under the Scuderia Ferrari and Ray-Ban brands and will add a monobrand Ferrari collection. Meanwhile, the Ray-Ban logo will ...
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News briefsPublic gets a look at Thélios and other LVMH brands
Thélios was among the many LVMH brands – from perfumeries Dior and Guerlain to watchmaker Tag Hauer and spirits specialist Hennessy – to open its doors to the public for the so-called “Journées Particulières” on Oct. 14-16. Some 600 visitors got a peek at the Thélios eyewear factory in Longarone, ...
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News briefs
Woodys steps into the metaverse
Barcelona-based Woodys claims it has become the first eyewear brand to launch a frame created for the metaverse. Called NEON-GENESIS the virtual collection comprises three models based on the frame that was recently nominated at the Silmo d’Or awards. The company said it has published the corresponding NFT artworks on ...
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News briefs
EssilorLuxottica and Myopia Profile launch podcast series
EssilorLuxottica and Myopia Profile have announced a new chapter in their partnership with the launch of a podcast series which will be available exclusively on Leonardo, the Italo-French group’s learning platform. The podcasts will focus on providing simple steps and practical advice on myopia management to eye care practitioners (ECP) ...
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News briefsEssilorLuxottica makes Fortune's "Change the World" top 10
EssilorLuxottica ranks sixth in Fortune’s “Change the World” list for 2022. The annual ranking by the international media group recognizes the positive social impact of companies through activities that are part of their core business strategy. Listed companies, which have to apply to take part, are evaluated mainly on their ...
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News briefsCooperVision MiSight recognized by German awards
CooperVision’s MiSight 1 day contact lenses have received a special mention for “Excellence in Business to Consumer” in the Medical and Health category at the 2022 German Innovation Awards. In CV’s press release Johannes Zupfer, the company’s general manager for Germany, Austria and Switzerland, describes the contacts as designed to ...
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News briefs
Blenders Eyewear signs partnership with Oracle Red Bull Racing
Blenders Eyewear, an entity of the Safilo Group, has announced a new partnership with Formula One racing team Oracle Red Bull Racing. Blenders will provide sunglasses to the team, including drivers Max Verstappen and Sergio Pérez, and, starting next year, will launch an exclusive collection of Oracle Red Bull Racing ...
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News briefs
Thélios becomes a sponsor of the Venice Film Festival
Thélios has announced it would become the exclusive eyewear sponsor of La Biennale di Venezia, the international film festival in Venice, Italy, starting this year. The company highlighted the natural connections between cinema and eyewear as well as the geographical proximity between its Longarone headquarters and Venice. The agreement is ...
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News briefs
HOYA Vision Care launches new MiYOSMART global campaign
HOYA VISION CARE has announced that it would roll out by the end of the year a new multi-support advertising campain called ”Myopia Care for Kids” in all the markets where it has started distribution of MiYOSMART, its myopia management lens. The company said that the campaign was both aimed ...
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News briefs
Marcolin earns ISO certification
Marcolin has obtained ISO 13485:2016 certification, which, according to International Organization for Standardization itself, “specifies requirements for a quality management system” for medical devices and related services at any stage of the product life-cycle, be it design, development, production, storage, distribution, installation or servicing. The certification is valid for three ...
