Ocular Sciences Shifts The Focus On Dailies From Europe To Japan And Accelerates Its Productivity Plan
A price war with CIBA Vision in Europe over daily disposable contact lenses has led Ocular Sciences to ?relax? its efforts in this market and to take the battle to Japan, where it hopes to obtain better margins for the same products. At the same time, OC will accelerate the ...
To continue reading this article register now.
Already an Eyewear Intelligence subscriber? Sign in here.
Become a member today for full access from just €7,29 a week!
Buying a membership today will give you:
- Unlimited access to ewintelligence.com - all insight and analysis available online
- Our executive edition of Eyewear Intelligence (Digital Edition) - the must-read for all decision-makers in the industry
- Weekly E-mail Briefing from the Chief Editor with the lastest analysis and most important industry developments
- Case studies and best practices on business challenges
- Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
- Access to over 11,500 articles and analyses in the archive
- Personal library to save articles and track your key content
- Powerful search and intuitive navigation
Or sign-up for a trial month for just 9,90€. To continue reading this article register now.