Oliver Peoples, a brand of Luxottica, is opening its first Italian branded store. The 28-square-meter store is located in Rome at Piazza San Lorenzo in Lucina 39, a prestigious address in the Tridente district of Italy's capital city. The design of the store is a tribute to mid-century Italian aesthetics. The furniture has been created expressly for the store and produced by Italian artisans. The shop showcases Oliver Peoples' main optical and sunglasses collections, as well as the new models of the collaborative line with The Row, the brand of the Olsen sisters. The shop also offers classic and vintage models from the celebrations for the brand's 30th anniversary.