Oliver Peoples is launching a new active lifestyle brand of sunglasses called Mosely Tribes, which will be available in the stores from the beginning of March 2005. Designed by Larry Leight like the rest of the company's range, these sunglasses are described as reinterpreted classics combining utility, style and function, and are intended to bridge the gap between fashion and active lifestyle. The company hopes to build on this success and extend its reach into new strategic markets. The Mosely Tribes collection, which will be available at Oliver Peoples stores and lifestyle stores, will have a separate marketing team that will focus on street marketing.