On June 27, Fielmann opened its 23rd Italian store in the town of Treviso. So far, the German group has opened its Italian stores in the northern regions of Piedmont, Lombardy, Trentino-Alto Adige, Veneto and Emilia-Romagna. Fielmann is scheduled to open a further three stores in Italy this year. Its long-term objective is to have a network of 80 stores selling 700,000 pairs of glasses and generating €140 million in revenues annually.