About 23,000 trade and business professionals visited the Opti '12 trade show held in Munich Jan. 13-15. Visitor numbers have been stable over the last couple of years; last year for example the fair attracted about 22,700 visitors. About 1,300 brands and collections were shown by 457 exhibitors. In total, 175 foreign companies from 27 different countries presented their products in Munich, compared with 282 German firms.
For the first time, exhibitors from Ireland, Monaco, the United Arab Emirates and Kuwait took part in the fair. Companies exhibiting at Opti for the first time include Novacel from France, Opo Design from Sweden and the Norville Group from the U.K. The American eyewear company L.A. Eyeworks came back to the show after a break of three years. A leading Italian design eyewear company, Vanni, came back, creating a specific style for the German market.
Several key suppliers increased their exhibition stand area as compared to last year. In Hall 1, a boulevard with glass display cases was set up to present a quick overview of design trends. Discussions and lectures were held in the Opti-Forum. A special application for smartphones was developed by GHM, the fair's organizer since 2008, so that visitors could be guided through the halls to find exhibitors quickly.
A survey among exhibiting companies found out that the companies were pleased overall with the higher number of orders than last year. Many chose Opti to present new collection of sunglasses to the market. The next Opti will take place on Jan. 25-27, 2013.
More at the end of the News Briefs.