Optic 2000 has launched a new ad television campaign in France labeled “Objectif Zéro Dépense,” which focuses on the need to offer accessible quality. As of March 4, the 1,200 opticians of the French retail chain have been proposing to their customers two alternatives based on the doctor's prescription, one of which making the client pay no money at all or the lowest possible amount for new corrective frames and lenses. The ads, which have been created by the agency Business, are presented in versions of 28, 18 and 1 second. The campaign will run until March 31.