Optic 2000, the French buying and franchising group, has launched a new interactive game entitled “I want Karl's glasses,” as part of its exclusive partnership with Karl Lagerfeld. Developed in collaboration with the advertising agency Buzzman, the online game is based on a short animated movie with the cult character of Tokidoki Karl Lagerfeld. Players can start the game either with their computer mouse or their smartphone. Besides being one of the most famous fashion designers in the world, Lagerfeld is known for wearing (black) glasses all the time as well as for his distinctive sense of humor. The game allows internet users to win a pair of limited edition KL sunglasses, after Lagerfeld's initials, and Lagerfeld's Tokidoki figurines. It is accessible online via the dedicated mini-site http://jeveuxleslunettesdekarl.com.

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